Music Artists to Watch in 2025 According to Vevo

Every year, music lovers eagerly await Vevo’s “DSCVR Artists to Watch” list—and for good reason. This annual program isn’t just about spotlighting emerging talent; it’s a crystal ball, predicting the next big stars who will define the soundscape of the future. For 2025, Vevo has once again delivered a carefully curated roster of global music artists on the verge of mainstream stardom. From fresh pop visionaries to genre-bending experimentalists, the 2025 list is eye-opening to say the least.

What is Vevo’s DSCVR Artists to Watch?

For over a decade, Vevo’s DSCVR program has been synonymous with discovery, introducing the music industry and listeners to tomorrow’s headline acts. Past alumni like Billie Eilish, Sam Smith, Lewis Capaldi, and Ice Spice have emerged as cultural and chart-topping phenomena after being included on this prestigious list.

The program highlights artists across genres, giving them invaluable exposure through exclusive live performance videos produced by Vevo. These performances don’t just showcase their talent; they serve as a launchpad, reaching global audiences via Vevo’s playlists and editorial features. According to JP Evangelista, Vevo’s SVP of Content, Programming & Marketing, “the list epitomizes the curatorial expertise and editorial support Vevo offers emerging artists to help them break through.”

The 2025 lineup continues this tradition of excellence with a selection of global frontrunners who combine talent, originality, and a unique connection with their audiences.

How Does Vevo Pick Its Artists to Watch?

The process behind the list is as meticulous as one would expect for a program with such a reputation. Vevo receives over 600 submissions from labels, managers, and other gatekeepers in the music industry. The narrowing down process combines data-driven insights—think trends, streaming analytics, and fan engagement metrics—with the gut instincts of Vevo’s expert tastemakers. The result? A list of exceptional talent that stands the test of time.

It's not just about buzz or initial success. These artists are selected because they exhibit what Evangelista describes as “a kaleidoscopic artistic vision” and “a sound that is distinctly their own.” Vevo champions these emerging acts with tailored marketing campaigns, visual content, and editorial positioning—offering them the tools and exposure to accelerate their rise to fame.

Who Made the 2025 DSCVR Artists to Watch List?

The 2025 list is as diverse in both sound and geography as the artists themselves. Here’s a closer look at some of the names you should know now, before they begin to dominate the airwaves.

Bryant Barnes

Bryant Barnes is a dynamic singer-songwriter who seamlessly blends heartfelt lyrics with soulful melodies. His ability to connect with listeners on an emotional level ensures that his music transcends genre. Whether it’s on stripped-back ballads or upbeat anthems, Barnes promises to deliver tracks that will be played on repeat in 2025.

Charlotte Plank

Charlotte Plank has been making waves in the UK music scene with her genre-defying sound. Merging elements of pop, electronic, and alternative, Plank’s music feels like a breath of fresh air. Her introspective lyrics paired with infectious beats make her a standout artist poised for international recognition.

Cloudy June

Germany’s Cloudy June is redefining the pop-rock genre with her fierce vocals and edgier-than-mainstream aesthetic. With a knack for creating anthems that balance vulnerability and empowerment, she’s already gaining traction in Europe—and her star is set to shine even brighter globally in 2025.

Good Neighbours

For fans of indie rock, Good Neighbours offers a vibrant mix of soaring melodies and rich lyrics. The band’s chemistry translates seamlessly into their music, creating songs that linger in your head long after the first listen. With their live performances already attracting a devoted following, 2025 could see them joining the ranks of iconic indie collectives.

Floyymenor

Floyymenor caught Vevo’s attention with their electrifying stage presence and trailblazing sound. Their genre-bending tracks, anchored by infectious hooks, are creating monumental buzz. Their inclusion on the DSCVR list is a testament to their artistry and undeniable potential to shake up the industry.

Shallipopi

Representing Africa’s rich music scene, Shallipopi is blending Afrobeats with elements of global pop, creating a sound that’s irresistibly contagious. His charismatic stage presence and feel-good energy have already made him a star in his home country, and Vevo predicts a breakout year on the global stage for this rising powerhouse.

Towa Bird

Towa Bird is an electric guitarist and singer-songwriter who channels raw punk energy into the realm of modern alternative music. Her bold riffs and soul-piercing vocals make her a standout in a field hungry for more authentic, rock-driven acts. Deemed “one to ignite a genre revival,” Bird is not one to overlook.

Ella Langley

For fans of country music, Ella Langley represents a new generation of singer-songwriters who refuse to play by traditional rules. Her songs, which blend Nashville warmth with modern production flair, are sure to resonate far beyond the genre’s borders.

Jordan Adetunji

Belfast-born Jordan Adetunji is an artist on a mission to redefine UK hip-hop. His experimental approach incorporates elements of Afrobeat, trap, and indie—proving his versatility as a musician. His infectious energy and innovative sound are already earning him critical acclaim, and there’s no doubt 2025 will be his breakthrough year.

Beyond just providing exposure, Vevo positions these artists as thought-leaders and cultural influencers for the next generation. Their exclusive live performances, filmed in Vevo’s studios, further build their catalog of high-quality content as they aim for mass appeal.

For music fans eager to stay ahead of the curve, this list is an essential starting point. From Bryant Barnes’ tender ballads to Towa Bird’s punk-inspired brilliance, the DSCVR program is once again paving the way for what’s next in music. Get ready to hear their names and songs everywhere—because in 2025, the future of music will belong to them.